Insurance
Insurance advertisers usually need a steady flow of people who match a product, a state, and a budget. The media job is to attract those inquiries without buying every click that contains the word “insurance.”
We plan lead generation and customer acquisition around the line of business, the geography, and the definition of a qualified prospect. Search captures people comparing coverage. Social can introduce an offer to a tighter audience. Both only work if the page and the follow-up are built for that product.
- Separate campaigns by product and state when the rules differ
- Forms that collect what licensing and sales actually need
- Lead quality feedback returned to the buy
Home Services
Home services companies live on geography, season, and speed. A click from the wrong zip code is not a lead. We build paid advertising for businesses such as HVAC, roofing, plumbing, remodeling, and related services around the service area and the jobs they want.
Search often carries the urgent demand. Paid social can fill the calendar for planned work. Calls and forms both count, and both should be tracked back to the campaign that produced them.
- Service-area targeting and exclusions
- Separate campaigns for emergency and planned work
- Call and form tracking tied to the ad
Financial Services
Financial services advertising is a qualification problem as much as a media problem. The useful outcome is a customer who fits the product, the region, and the compliance limits of the offer.
We run performance campaigns focused on that qualified acquisition. Offers, claims, and landing pages are reviewed against the rules of the category and the platform before spend is pushed. We do not treat a restricted category like a general retail account.
- Offer and claim review before launch
- Audience and keyword filters that match who you can serve
- Tracking that distinguishes an inquiry from an approved customer
Healthcare
Healthcare organizations can use paid media to reach people looking for a service, a location, or a type of care. What can be said, shown, and targeted depends on the service, the platform, and applicable advertising and privacy requirements.
We build digital acquisition campaigns where they are appropriate and can be run in line with those requirements. If a tactic is not allowed, we do not disguise it. The alternative is a narrower campaign, or no campaign, until the offer and the page are fit to run.
- Service-level review of claims and targeting
- Location and intent-based demand where it fits
- Landing pages that match the approved message
E-commerce
E-commerce media buying is a margin conversation. A low cost per click is irrelevant if the product return, the creative, or the product page cannot turn that click into an order at a cost the catalog can hold.
We build customer acquisition and paid media campaigns for online retailers across search and social, with creative testing and catalog structure kept honest about contribution after discounts and returns. Prospecting and retargeting are reported separately so one does not hide the other.
- Prospecting and retargeting kept distinct
- Product and offer testing
- Return on ad spend read with margin in mind
B2B
B2B lead generation fails when the campaign is graded like a consumer form. A relevant conversation with the right company is worth more than a pile of student emails and vendors.
We build lead generation and demand programs around the industries, titles, and problems you sell into. LinkedIn, search, and other paid channels are chosen for that buyer. The form, the offer, and the follow-up have to be credible to a person who did not ask for a demo on a whim.
- Account and title filters where the channel supports them
- Offers aimed at a business problem, not a generic download
- Sales feedback on which leads were real opportunities
Campaign availability and advertising requirements vary by industry, platform, and offer. Some categories need extra review, and some tactics are not allowed. We will say so before a campaign is built.
