Services
Paid Social Built to Find Customers
Paid social is useful when the right person is not already searching for you. It puts a specific offer in front of a defined audience, then asks the click to earn its cost.
Platforms we plan around
Channel choice follows the customer. A home-services offer, a B2B service, and an online store do not belong in the same default setup. A paid social agency builds campaigns on the platforms where that buyer spends time and where the format can explain the offer.
That commonly includes Meta, Instagram, TikTok, and LinkedIn, along with other social advertising platforms when they fit the audience. These are advertising channels we buy on. adCraftMedia is not an official partner of those companies.
- Prospecting campaigns for new audiences
- Retargeting for people who already visited or engaged
- Creative testing across hooks, formats, and offers
- Placement control when automatic placements waste spend
- Lead forms or site conversions, chosen for lead quality
Creative is part of the buy
On social, the audience setting is only half of the auction. The first line, the visual, and the offer decide whether the click is curious or qualified. We test creative in a way that can be read: one variable at a time when the budget allows, and a clear loser when it does not.
What we watch
- Cost per lead
- Landing page conversion rate
- Thumb-stop and hold rate as diagnostic metrics
- Qualified rate after the lead reaches sales
- Frequency, so prospecting does not quietly become exhaustion
Related: all services, industries, insights.
Talk to a Media Buying Specialist
If this is the work you need, send the context. Budget range, current platforms, and the customer you are trying to acquire.