Services
Tracking and Attribution for Paid Media
If the business cannot see which campaign produced the lead, the optimization is theater. Tracking is the part that makes media buying a decision instead of a ritual.
What we put in place
We set up the measurement the account needs before we ask for more budget. That includes campaign naming, UTM parameters, conversion actions for forms, calls, and purchases, and a report that a non-media person can read.
Attribution is a model, not a fact. Platform numbers and analytics numbers will disagree. We pick a primary source of truth for decisions, explain the gaps, and stop treating every dashboard as equally right.
- Conversion tracking for the actions that matter
- UTM parameters that survive into the CRM or inbox
- Funnel analysis from impression to inquiry or sale
- Call tracking when phone leads are the business
- Performance reporting on a set cadence
Clean data over more dashboards
Another chart will not fix a duplicated conversion or a thank-you page that never fires. We would rather have fewer numbers that the sales team recognizes than a stack of tools that disagree in public.
What we watch
- Tracked conversion rate
- Share of leads with a known source
- Gap between platform conversions and CRM leads
- Cost per lead on the source of truth
- Funnel drop-off by step
Related: all services, industries, insights.
Talk to a Media Buying Specialist
If this is the work you need, send the context. Budget range, current platforms, and the customer you are trying to acquire.