Services
Paid Search for People Already Looking
Search is the channel for intent. Someone types a problem, a product, or a provider. The ad has a few lines to match that search and send them to a page that continues the same thought.
How we structure search
A paid search agency builds around Google Search and Microsoft Advertising, with keyword themes that match real demand. Match types, negatives, and ad copy are there to keep the budget on searches that can become a customer.
Brand terms, category terms, and competitor terms do different jobs. We separate them so a cheap branded click is not used to disguise an expensive generic program.
- Keyword strategy from the way customers search, not a dumped list
- Negatives and query reviews to stop wasted clicks
- Ad copy mapped to the query and the page
- Bid optimization against a tracked conversion
- Geographic and schedule controls when the business cannot serve every click
Tracking before the bid strategy
A smart bid with a broken conversion is just an expensive guess. We confirm that forms, calls, and purchases are recorded before asking the platform to optimize toward them. Query-level reading still matters after automation is turned on.
What we watch
- Cost per qualified lead
- Conversion rate
- Impression share on terms that matter
- Wasted spend caught in search terms
- Return on ad spend where revenue is tracked
Related: all services, industries, insights.
Talk to a Media Buying Specialist
If this is the work you need, send the context. Budget range, current platforms, and the customer you are trying to acquire.