Services
Lead Generation That Respects the Follow-Up
A lead is not a form fill. It is an inquiry the business can respond to, from a person who matches the offer. The campaign, the page, and the qualification rules have to agree on that.
What a lead program includes
We design lead acquisition around the conversation that happens next. Sometimes that is a form. Sometimes it is a call. Often it is both, with tracking that can tell them apart.
The funnel is short on purpose: a clear offer, a page that answers the obvious objections, a form that asks only what sales needs, and a record of where the person came from.
- Offer and audience definition
- Landing pages built for the ad, not a generic homepage
- Forms and call paths
- Lead qualification rules the media and sales teams share
- Source tracking from click to inquiry
Quality is a media decision
If sales rejects most of the leads, the cost per lead in the ad platform is a vanity number. We would rather raise the cost per lead and keep the inquiries that match the service area, the budget, or the buying stage. That feedback has to get back into the campaigns.
What we watch
- Cost per lead
- Qualified lead rate
- Contact rate
- Cost per qualified opportunity
- Close rate when the business can share it
Related: all services, industries, insights.
Talk to a Media Buying Specialist
If this is the work you need, send the context. Budget range, current platforms, and the customer you are trying to acquire.